How To DM a Prospect
Send a personalised DM to a prospect with templating. Using {{<key>}} method, you can easily get prospect's details embedded into the DM. For example {{name}} will get prospect's name. Below is a table of available parameters:
{{name}} Owner name
{{brand}} Brand name
{{handle}} Handle
{{type}} Social media type
{{link}} Social media link
{{email}} Email address
{{tel}} Phone number
{{description}} Description
Default values
If any of these values are empty for a prospect, you can fallback using {{<key>|<fallback value>}}. An example of it is shown below:
{{name|there}}
If the prospect doesn't have a name, it will fallback to "there" in the rendered DM. Check below an example DM template.
Example DM template
Hi {{name|there}},
I noticed {{brand|your company}} does charity work —amazing work!
We would like to help you build you client list
The rendered DM is shown below, given the name is Owen, and brand is empty:
Hi Owen,
I noticed your company does charity work —amazing work!
We would like to help you build you client list
How to use the DM
If your DM template is ready and is attached to a prospect, save the prospect details and click on their social media icon. Rendered DM template will be copied to clipboard, as well as directing you to the prospect's account to start sending messages.
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